Digital transformation use cases with incredible benefits


Everybody is talking about digital transformation, but do you know how it can actually help you? I have collected some real-world use cases that can make a great impact with a relatively small investment.

Changes are something most of us don’t like, however they are inevitable. The world is changing and we have to adapt. Digital transformation brings a lot of them and that is probably the main reason why many companies are still avoiding it. Maybe you are doing perfectly ok now, but the future is where we are heading.

“Change before you have to.”

Jack Welch – Former Chairman & CEO of General Electric

MS Excel training

I believe MS Excel training is a crucial first step when starting with digital transformation. MS Excel is one of the most useful tools for working with digital data and your employees must know how to use it effectively. They will not only improve their skills but also change their mindset for the incoming changes. If your employees embrace them, you have done more than half of the job.

Going mobile

According to Statista, there are 6,378 billion smartphone users in 2021 which is more than 80% of the world’s population. People know how to use smartphones and you should leverage this fact to improve business processes, especially in fieldwork. Mobile devices have features like camera, LTE, GPS, NFC, etc. which can be used for a wide variety of tasks. Filling out forms using mobile apps improves speed and data accuracy, while Internet connectivity (LTE, 5G) enables remote data transfer. The camera is another great tool that not only enables you to take pictures but also works as a barcode / QR code scanner.

Image by mohamed Hassan from Pixabay

Digital marketing

In comparison to traditional marketing, digital marketing is optimized to directly impact your target audience. Therefore it achieves the same results with a much smaller investment. You should be using at least some fields of digital marketing, especially if you are targeting end consumers. Search Engine Optimization (SEO) is extremely important since it enables you to be present at the top Google search results. On the other hand, social media and email marketing are great to spread brand awareness and establish a deeper connection with your consumers.

Digital marketing fields, image by Gerd Altmann from Pixabay 

Web scrapping and API-s

If data is the gold of the 21st century, the internet is its gold mine. It contains basically an unlimited amount of information about pretty much any topic you pick. However, data on the internet has some problems – it is usually not structured in a way you can use and it has to be extracted manually. You can avoid both problems by using web scrapping and API-s. The former is used to extract data from displayed information and the latter by accessing the web page database. Both technologies can be useful to monitor competitor prices, spot new products, automatically calculate distances, etc.

Image by Pete Linforth from Pixabay


Optical Character Recognition (OCR) is a technology that leverages computer vision to read text from images. It provides a bridge between analog and digital data since it enables direct conversion from analog to digital data. OCR is great to read received invoices and enable automated input into your ERP system.

Image by JOEBU-ART from Pixabay

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Digital transformation is a big change with great benefits. Leverage it and get ahead of your competitors now or you will have to follow them later.

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